SIOUX FALLS, S.D. (KELO AM) - Sometimes you have to rely on a little dumb luck to get some good PR.
A farmer from Canton will have his big green tractor featured on a national calendar, with the picture of the machine being shot in Falls Park. Jodi Schwan with SiouxFalls.Business says this wasn't the result of any one of the city's numerous marketing campaigns, "they just found us, if I remember correctly. Sometimes you just never know what's going to just come together and give you some really nice visibility."
Schwan made her comments on KELO Radio's It's Your Business, adding that the image will go a long way to generating regional buzz for the city's namesake landmark.
The calendar will be distributed worldwide in 2018.