Sioux Falls, SD (KELO AM) - In its third go round, the Professional Bull Riding's Built Ford Tough Series stop in Sioux Falls continues to get bigger and better.
First it was the addition of a third performance in year two due to strong ticket sales. Now the First Premier Bank Premier Bankcard Invitational is adding 2 after party concerts to be held in the Sioux Falls Arena following the first two nights of shows.
Joe Nichols will perform on Friday, March 31st and Warrant on Saturday, April 1st. Tickets for the after party shows will be sold separate from the bull riding performances and will cost 12 dollars per night.
All 35 athletes participating in the PBR event will be at the after party shows. Tickets go on sale later this week.
The PBR BFTS First Premier Bank Premier Bankcard Invitational debuted in 2015 as a two night event. In 2016 a third performance was added, leading the event to set a PBR attendance record which stood for nearly a year. The addition of the after part concerts represents a third step in expanding the event.